Broadband provider iiNet promises new gadgets
iiNet hopes to launch a range of new products following the popularity of BoB by opening an in-house research division, iiNet Labs.
Australia's second-largest Internet Service Provider (ISP), iiNet, has positioned itself as an innovator in the broadband market.
iiNet was the first ISP to launch a terabyte plan, is the only provider to offer all-in-one phone and internet solution BoB, and has invested in online TV with fetchtv.
According to the broadband provider, iiNet Labs will focus on producing "good looking, value for money products that both respond to consumer needs while setting technology trends".
Work on new products has already started and will be available in the coming months.
iiNet’s CEO, Michael Malone, said: "The success of BoB™ and other industry firsts, like fetchtv and Naked DSL, demonstrate that iiNet is a market leader with innovative services and products.
"Our customers play a big role in what we do and we encourage them to be involved in the process by talking to us about what they want. iiNet Labs allows us to take customer feedback and turn ideas into realities.
"This is an exciting new phase for iiNet. Our people are enthusiastic and great at what they do. They live and breathe technology and iiNet Labs will harness their creativity and passion for creating new products – the sky is the limit."
While iiNet did not reveal any of the projects it is working on, it would not be the only broadband provider moving into hardware. Telstra offers a range of devices designed to make family life easier, including the T-Hub, the T-Box and more recently, a tablet device called the T-Touch.
Optus also plans to launch a tablet device, the Optus My Tab, by mid-December.