What ISPs Expect from the Recent Digital Surge
- Increase in Internet Usage
- New Peak and Average Usage Levels
- New Habits Might Stay for Long
Many believe that the global pandemic is a game-changer. It has changed the life of almost everyone on the planet. However, if you adjust your point of view, you'll see that the pandemic is just an accelerant. It only accelerates the trends in a premature state.
The pandemic has made people realise that working from home helps them become more productive. The work from home set-up prevents them from losing valuable time from commuting. The pandemic has accelerated distance learning as well. In 2019, there's already a high number of people studying remotely. But because of the pandemic, the number of people signing up for distance learning has doubled. Also, the pandemic has made video conferencing a trend, along with other streaming services. Many businesses are now using Zoom or other video conferencing apps regularly to meet their clients or employees.
Those are just some of the things expedited by the pandemic. There are too many other examples to mention.
Although the pandemic helps in accelerating some circumstances for the better, it also has a downside. The pandemic has caused a digital surge, and it affects our current Internet speed.
To address the digital surge, Internet Service Providers (ISPs) are making changes to their current offerings. But to keep things in order, they are also assessing the things that might happen after the pandemic.
In this article, we will talk about the things that ISPs expect from the recent digital surge.
What’s in this article?
- Increase in Internet usage
- New peaks and average usage levels
- New habits might stay for long
- ISPs are making the necessary changes
- Final Thoughts
Increase in Internet Usage
Even before the pandemic, Internet usage is already on the rise. The reason for this is because of the increasing Internet speed. More and more people are starting to use the Internet because it brings them convenience. In fact, the number of Internet users is increasing along with the Internet connection speed.
During the pandemic, many ISPs are improving their offerings to increase the speed of their Internet connection. Having said this, ISPs should expect the trend of more internet usage from home to continue.
New Peak and Average Usage Levels
The increase in Internet usage also means new peak or usage levels. ISPs should deal with this to continue providing decent Internet connection speed.
The widespread lockdowns all over the world show that the peak or usage levels could reach insanely high numbers. To give you an idea about it, here are some statistics from various tech companies:
- Reports by Verizon show that the web traffic on its network during the lockdown had a 22% increase.
- AT&T says that they have a series of record highs in data traffic, and it is a result of heavy video streaming. They also said that the voice calling over Wi-Fi service saw an 88% usage increase.
- Cloudflare also presents a report that says countries such as U.S., Canada, Australia, and Brazil had a massive 40-50% increase in network usage. Even places like London and Amsterdam had a 10-20% increase in Internet usage. The jump in network usage happens before the World Health Organization declared the outbreak to be a pandemic.
New Habits Might Stay for Long
The trends of today are only accelerated by the crisis. In fact, people were already doing them even before the mess. However, there are some raised questions -- Will these trends stay? Will people go back to how they do things before, once the pandemic is over? Those questions arise because some trends turned out better than how people do things traditionally.
Here are other dilemmas from affected institutions:
- The work from home set up is working well with some businesses. Do employees need to return to their workplace once the crisis is over?
- Distance learning is working for college students. The set-up is an efficient and effective way to learn. Will it replace the face-to-face classroom set-up?
- More people are now enjoying the advantages of streaming at home. Will it affect the entertainment industry’s live events in the future?
Many people are enjoying the trends because they provide convenience. It's only a matter of time before people can determine if they would choose to move forward or not.
ISPs Are Making the Necessary Changes
New trends result in new peaks of Internet usage. To keep up with the demand, ISPs are making changes to the plans they offer. But aside from that, here are other things that ISPs are doing to keep up with the increasing Internet usage:
- Most ISPs are doing alterations and improvements to their infrastructures to deliver better services to the consumers.
- ISPs are improving their customer service.
- Many ISPs are collecting data for evaluation. Doing this helps them deliver more personalised services to fulfil the increasing needs of home subscribers.
- ISPs are doing end-to-end monitoring. ISPs are constantly checking if the devices connected to their servers are getting quality connections.
- ISPs are constantly creating solutions that can help them find and fix problems before it affects the quality of their services.
- Most ISPs are now providing easy troubleshooting tutorials to help subscribers fix simple home connection problems. Providing tutorials can lessen the downtime of subscribers with Internet connection problems, since they would no longer have to rely on customer or technical support.
You can also read this article to know how ISPs support people during and after the 2020 pandemic.
The pandemic has accelerated various trends, from work from home set-ups and video conferencing to video streaming and distance learning. All of these trends result in new peaks on average Internet usage. To keep up with the increasing demand, ISPs are making changes to their services, such as improving their infrastructures to ensure that they can provide quality services and constantly creating solutions to support Internet connection issues.