- Based on the regulator's latest Communications and Media in Australia report, 99% of Australian adults now use a mobile phone.
- Among mobile phone communication apps installed in smartphones, Facebook Messenger remains the most popular in Australia.
- The share of Australian adults using fixed-line home phones in their residences significantly decreased from 54% in 2017 to just 40% in 2020.
More and more Australians have mobile phones because this gadget is already seen as a necessity, not only for communication purposes but to store important files, as well as to take photos and record videos too. Thus, according to the Australian Communications and Media Authority, mobile phone ownership has become all but omnipresent among Australian adults. This was seen as fixed phone usage continues to plummet.
Mobile Phone Usage
Based on the regulator's latest Communications and Media in Australia report, which covered six months from January to June of 2020, 99% of Australian adults now use a mobile phone. 93% of these statistics are Australian adults with a smartphone.
98% of survey respondents used a mobile phone for making a call while 92% used a mobile phone to send SMS. 77% of the mobile phone owners use their phones to access messaging or calling apps. These data were all taken during the sixth-month survey period.
The proportion of mobile phone users that access an app to make calls spiked to 73% from only 42% of the previous year earlier. Even those that leverage apps to make video calls increased from 40% to 47% within the same time frame. On the other hand, those that use a smartphone to send messages using an app went up from 58% to 61% over the same time frame.
Most Popular Mobile App
Among mobile phone communication apps installed in smartphones, Facebook Messenger remains the most popular in Australia. According to the survey, 66% of respondents used this popular app in the past six months alone. Following Facebook Messenger are Zoom and Whatsapp, garnering 43% and 39% of usage accordingly. Facetime (39%), as well as Skype and Instagram (20%) also made it to the list.
Fixed-Line Home Phone Usage Drops
However, results from the survey also showed that the share of Australian adults using fixed-line home phones in their residences significantly decreased from 54% in 2017 to just 40% in 2020.
Alongside this, the report also showed that more and more consumers are feeling increased satisfaction with their communication services. In this case, the overall satisfaction of users with their mobile experience grew to 3.9 out of 5. This was from 3.8 only a year ago. When it comes to other categories such as billing information, call costs, call wait times, perceptions of service reliability, and the complaint handling process, there was also a 0.2 point improvement in customer satisfaction. In terms of customer service, data costs, data speeds for mobile internet services, and the quality of voice calls, the improvement was by 0.1 points.