A recent publication (Reportlinker July 2009) has outlined the state of the mobile broadband market within Australia.
The report demonstrates the investments made by major mobile broadband service providers (Telstra, Optus, Vodafone and 3) to upgrade their HSPA mobile broadband networks.
One important activity in the mobile broadband market in 2009 was the merger between Vodafone and 3. This merger allows the two mobile broadband provides to compete directly with the big providers (Telstra and Optus) for their share in the fast growing mobile broadband market.
This has resulted in an expansion of the availability of mobile broadband to more and more regional centres in Australia during 2009. In many of these regional areas mobile broadband is the only cost effective broadband solution when compared to relatively expensive fixed line services such as ADSL or Satellite broadband. We can reasonably expect this trend of increased mobile broadband coverage and availability to continue as greater competition in the market drive service providers to invest in infrastructure upgrades.
The intensification of competition between the major mobile broadband service providers is good news for the Australian broadband consumer. It will result in better mobile broadband deals as better service in more and more regional areas. Speeds should also improve as infrastructure is upgraded to compete with ADSL, ADSL2+ and Naked DSL services.
Mobile broadband is building popularity among consumers who no longer need a home phone service. As a traditional ADSL or ADSL2+ broadband service still requires an active home phone service mobile broadband is a n attractive option for many consumers. Naked DSL is also gaining popularity but a naked service doesn’t have the flexibility offered by Mobile Broadband.
On a global scale, fixed-line broadband is less develop in Australia than in other developed countries. While this is set to change with the building of the Fibre-to the Home National Broadband Network, for now it gives a unique market potential for mobile broadband.
The relative low cost of small monthly download mobile broadband plans, that do not require the added cost of a home phone service make mobile broadband a highly competitive market from a consumer’s point of view.
The success of the iPhone and the popularity of broadband on mobile devices is further driving investment in mobile broadband infrastructure. Competition form rival mobile handset manufacturers will only increase the demand for mobile broadband on portable devices.
As a result of increased competition and a growing popularity of mobile broadband there couldn’t be a better time to subscribe to a mobile broadband plan from one of the major Australian internet service providers. You can browse Mobile Broadband plans from the major mobile broadband provider right here on Compare Broadband to find the best deal.