TPG Telecom is set to invest more in new converged services and automation through its significant executive recruitment drive. The telco is currently recruiting a head of enterprise and government sales, head of product, head of marketing and base management, national indirect sales manager, government business development manager, and account manager as it transforms its Enterprise & Government unit.

In the previous week, TPG appointed Vodafone Czech Republic VP B2B Jonathan Rutherford as a group executive for enterprise and government. The telco also appointed a new GM customer sales and strategy in the person of Chris Russo. He is a senior customer experience veteran with more than 25 years of experience in telecom. Russo was previously an executive for the customer success and delivery function in Telstra Enterprise.

Taking on the newly created role of group executive for customer operations and shared services is Ana Bordeianu. She is the former acting group executive for enterprise and government.

Russo said that after celebrating the first anniversary of the merger with Vodafone, TPG had more work to do in terms of educating the market about “how we're bringing these two companies together and what that will mean for choice for our customers.”

She further added that the unit’s focus will be on building new services that take advantage of its wireless assets. From there, they propose to use the telco’s extensive fibre network to climb up the services stack. They will be able to achieve this by offering more cloud and managed services. 

Still, according to Russo, a key part of the new strategy will focus on how the telco partners with organisations: “The capability uplift that’s going on right now is making sure that we have a very strong product proposition,” she said. “So as we bring both brands together, we have really capable product propositions in key markets...in our cloud portfolio so we’ll see capability uplift across our product team and we’ll see it across our customer sales and strategy unit that I lead.”

“Customer experience is the battleground and our ability to deliver a customer experience that is, frankly, better than anyone in the market” she further added.

“The future is all about automation and removing all of those functions that customers quite frankly would rather do themselves...self-serve portals where customers can put an order in a portal and it automatically provisions through to the back end,” she added. 

“Some of the solutions we'll be driving across our network will start to give out a far greater level of visibility and transparency to our customers about the performance of their network.”